GDP Bulletin April / May 2020
Virtual GDP/IMP Marketing Meeting to Explore Dairy’s Role in Sustainable Food Systems
Dairy sector marketing communications professionals will meet online May 4-5, 2020, for the 11th Annual Global Dairy Platform (GDP) / International Milk Promotion Marketing Communications meeting. The theme is “Dairy’s Role in Responsible and Sustainable Food Systems.”
- Dr. Frank Mitloehner, Professor at the University of California, Davis, and an expert on GHGs in agriculture, will speak about Facts and Fiction with regards to the environmental impact of livestock.
- Dr. Frédéric Leroy, Professor at Vrije Universiteit in Brussels, will present on the social and nutritional aspects of sustainability in livestock.
- Fritz Schneider, Chair of the UN’s Global Agenda for Sustainable Livestock, will share his views on how the dairy sector and other livestock groups can proactively build the evidence for sustainability and have a stronger voice at inter-governmental forums.
Agenda and how to participate:
GDP Issues New Message Map
The GDP Environmental Sustainability Communications (ESC) Project Team has developed a message map for the sector to utilize when discussing dairy’s role with regards to the Environment, Health, Animals and Communities. The messaging, which will be updated on an ongoing basis, can be customized according to brand voice and geography.
Thanks to the (ESC) team members for their role in developing this important communications tool:
- Zoë Kavanagh
- Sjoerd van Sprang
- Serena Schaffner
- Jill Manata
- Christine Leighton
- Brian Lindsay
- Yoshinori Suzuki
- Richard Walton
- Helen Moore
- Sophie Clarke
- Bertine Hidding
- Peter Boterman
- Sophie Bertrand
- Stu Baker
- Jasper Veen
- Oscar Mueffels
- Kasper Ibsen Beck
World Milk Day Activation Guide Now Available
GDP has developed an activation guide to help the global dairy sector prepare for and participate in the 20th Anniversary of World Milk Day. The guide includes downloadable assets, sample copy for various social media platforms (Facebook, LinkedIn, Instagram, Twitter) and a variety of message options.
Twenty years ago, World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of one billion people.
To help create a positive stream of conversation in advance, the 2020 celebrations will start with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Monday, June 1.
This year the intent had been to focus on dairy’s role in a responsible and sustainable food system. But given COVID-19, messaging will instead emphasize health/nutrition, affordability and accessibility, and the sector’s passion and commitment for feeding our communities.
Dairy Sector – A Snapshot
1 billion people strong
600 million people living on farms
400 million additional people are supported by the full time jobs that are created in support of dairy farming
240 million people are employed, directly or indirectly, in the dairy sector
133 million dairy farms
37 million farms led by women, 80 million women employed in dairying
Important Dates for the Dairy Diary
May 4th – 5th, 2020
May 29 – June 1, 2020
Enjoy Dairy Rally and World Milk Day
Sept. 25, 2020
GDP Annual Meeting
Sept. 26, 2020
Dairy Sustainability Framework Annual Members Meeting