Thanks to incredible support from the global dairy sector, World Milk Day was once again a big success for dairy this year. GDP, which coordinates World Milk Day activity on behalf of the dairy sector, is pleased to announce that social media campaigns and in-person events were conducted in 111 countries around the world and social media impressions exceeded 1.3 billion, a 33% increase over last year!

This year’s theme focused on showcasing how dairy is reducing its environmental footprint, while simultaneously providing nutritious food and sustainable livelihoods. Using the World Milk Day platform, the dairy sector raised awareness of Pathways to Dairy Net Zero by sharing a wide variety of farmer videos demonstrating how dairy is embracing technology to innovate and create a sustainable future.

Here is a link to the final report, which summarizes results and contains highlights of some of the great dairy-friendly content that was shared.

GDP and the International Milk Promotion Group (IMP) hosted a meeting of dairy marketing and communications experts from around the world to explore how to tell the sector’s sustainability story more effectively. The meeting was held in Dublin May 21-23, 2023, and featured expert speakers from the Irish Food Board, McKinsey & Company, Danone, Arla Foods, Saputo, Dairy Farmers of America and Fonterra, among others.

The group focused on ways to adopt a more holistic approach to storytelling that integrates dairy’s environmental, nutrition and socio-economic benefits.